Basic · FreeBasic · FreeSkincare · clean, calm
Oat Theory
A calm navy-and-white skincare store that puts the full ingredient list first. Built around a three-step routine: cleanse, treat, moisturise.
The demo asks for a password: frontubo


On the home page
Top to bottom, every one of these is a section you can move, hide or edit in Shopify’s theme editor.
- Hero
- Round step pictures
- Icons with text
- Promise
- Start here
- Routine finder
- Featured starter set
- Routine steps
- Comparison table
- Numbers
- Reviews
- FAQ
On every product page
- Sticky add-to-cart bar when the buy button scrolls away
- Delivery estimate worked out from your processing days
- A popup for care or size guides, written in a normal Shopify page
- “Pairs well with” products with a quick add button
- Star ratings from the review app you choose, hidden until there are reviews
- Back-in-stock email form and local pickup, ready to switch on
- A “How to use” popup, already written for this niche

The rest of the store
A collection page, the cart and the product page on a phone, as they are in the live demo. The cart opens as a drawer from any page.





Colors and type
Set by four colors and two fonts in the theme editor. Change them and the whole store follows.
Jost
What you get
- The whole store in your own Shopify account, with your shop name and logo
- 26 sample products to replace with yours, plus collections and menus
- A 7-day try in the store’s admin before the transfer
- No monthly fee to us. You pay Shopify for your plan, as with any store

